LeeAndPol is an e-commerce brand and online pet platform dedicated to dog health and nutrition.
Since launching in 2024 with a focus on premium pollock treats for dogs, we LeeAndPol have grown into a trusted platform that, as of 2025, not only offers nutritious snacks but also publishes an online magazine specializing in dog health and nutrition. In addition, we provide valuable insights for professionals working in the pet industry, aiming to become the leading online pet platform in the world and beyond.
Our Story
LeeAndPol’s pollock treats were born out of necessity. Our founder, CEO Junhwa Lee, was searching for low-calorie, hypoallergenic treats for his senior dog, who suffered from patellar luxation. A veterinarian recommended dried-pollock as one of the most beneficial ingredients for dogs with joint issues.
However, most pollock treats available in the market were misleadingly labeled as “salt-free” or “boneless.” In reality, many still contained salt or large bones, making them unsafe and inconvenient for dog owners. Excess sodium can impair kidney function in dogs, so proper desalting was essential. On top of that, his picky dog often rejected bland snacks, which inspired him to create a treat that was both healthy and delicious.
For my dog’s health, I wanted to create the world’s safest and most delicious pollock treats.
CEO Junhwa Lee
From the fall of 2023, he spent over six months and tested more than 500 recipes until finally perfecting what would become today’s LeeAndPol pollock treats. Thanks to this relentless effort, our treats quickly gained recognition on Instagram as snacks that dogs truly enjoy and owners can fully trust.
Freeze-Dried Fruit & Veggie Chips with Pollock
To make treats even healthier and tastier, we upgraded traditional pollock snacks by adding freeze-dried fruit and vegetable chips such as strawberries, blueberries, and beets. This innovation led to the creation of our signature “pollock treats with freeze-dried chips” — a unique product that is not only the first of its kind in Korea but possibly the first in the world.
Our Services (2025)
LeeAndPol goes beyond selling dog treats. We are building a comprehensive pet platform with three pillars of service:
A. Online Magazine (Pet Blog)
The internet is full of unverified, misleading information about canine health and nutrition. Such misinformation can cause dog owners to make poor choices, sometimes harming their pets’ wellbeing. For example, some blogs claim that dogs should not eat beets because they cause red urine, when in fact, beets are an excellent superfood for dogs.
At LeeAndPol, our pet experts carefully fact-check and research every article before publishing. We focus on providing dog owners with accurate, reliable, and easy-to-understand information, ensuring they have access to the right knowledge to keep their dogs healthy.
B. Pet Industry Trends
We also provide insights into emerging pet industry trends, such as pet taxis, pet sitters, pet hotels, and wholesale opportunities for aspiring pet business owners. These resources are based on our hands-on experience in the pet sector and are thoroughly fact-checked to deliver trustworthy, up-to-date information.
C. Local Pet Services
By late 2025, we plan to launch a local information service, helping dog owners discover trusted nearby pet-related businesses and services. While we currently showcase our official partner stores, this initiative will expand to become a free resource for the wider pet community.
Looking ahead, by 2026 we will expand our content into Japanese (Actually, we are doing already!), bringing accurate pet health and nutrition information to a global audience of dog lovers.
Team Introduction
Our LeeAndPol platform is run by a team of four passionate members.
All of us are based in Korea, and we are pet experts who deeply love dogs.
In today’s AI-driven era, where misinformation spreads so easily,
our mission is to thoroughly verify pet-related information
and explain it in a clear, easy-to-understand way
to help pet owners create the right lifestyle with their beloved companions.Lee & Pol Team Members
- Junhwa Lee: CEO of Lee & Pol. Responsible for setting the platform’s vision and managing overall operations.
- Allan Cho: Pet Nutritionist. Has been writing pet food–related columns for nearly 4 years since his graduate school days, focusing on healthy and balanced pet nutrition.
- Eris Jang: Pet Industry Researcher. Previously launched and managed a dog apparel brand on Naver. Since the summer of 2025, she has joined Lee & Pol, where she researches and carefully verifies pet industry trends before sharing them with the public.
- Patrick Choi: Pet Health Specialist. With long-term experience in the field, he contributes articles to LeeAndPol focusing on canine health and longevity.
Our Mission
At LeeAndPol, we strive to be more than just a dog treat brand. Our mission is to become the most trusted pet platform in Korea, and soon, worldwide. While providing delicious and nutritious treats like our pollock snacks is important, we believe that giving pet parents access to fact-checked, science-based information is just as vital for their dogs’ health and happiness.
We will continue to grow, innovate, and share our journey with you. Thank you for being part of the LeeAndPol family.
FAQs
LeeAndPol is an e-commerce brand and online pet platform dedicated to dog health and nutrition. Starting with premium pollack treats, LeeAndPol now also provide a dog health and nutrition magazine as well as pet industry insights, with the goal of becoming the most trusted pet platform in Korea.
Our pollock treats are low-calorie and hypoallergenic, carefully desalted and deboned for safety. We also enhance them with freeze-dried fruit and vegetable chips such as blueberries, strawberries, and beets, making them both tasty and beneficial for dogs’ health.
The brand began when our founder developed pollock treats for his senior dog suffering from patellar luxation and other health issues. After more than 500 recipe tests over six months starting in fall 2023, he perfected a treat that dogs not only love to eat but that also supports their health.
LeeAndPol blog covers the latest topics on dog health, nutrition, and food. Every article is thoroughly fact-checked by our pet experts to correct misinformation and to ensure dog owners have free access to accurate, reliable information.
By late 2025, we plan to launch a local pet information service. In 2026, we will expand into Japanese, making trustworthy pet health and nutrition resources available to dog owners worldwide.
